Become a shareholder in the UK's first floristry chain

Investment Highlights

  • Targeting an ROI of 300% by 2030
  • Invest from as little as £5K
  • Proven exit strategy
  • Personal investor meetings

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A Closer Look

The UK’s cut flower market is worth £2.5 billion, yet it remains highly fragmented, made up of thousands of independent shops with no dominant national player. We’re acquiring independent flower shops and enhancing their operations through centralised systems and branding, building the country’s first true national floristry chain.

Here's where things stand today:

Already have 5 shops and delivered over 40,000 orders in 2025

The model is scaling to a national network by 2030.

Revenues set to exceed £1.5m in 2026 with a target of £5m+ in 2027.

Clear path to £15m+ revenue and £3m+ EBITDA by 2030

Raised £2m and delivered against all milestones to date

Targeting an
ROI of 300%
by 2030.

We are now booking personal investor meetings. Come and meet the team at one of our stores.

Copyright 2026 Herbert White & Sons Limited. Plant passport number: GB-129802

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Products marked as available on Back-Order are products that are in production and not ready for release yet. Products available on back-order are usually dispatched between April and June (unless otherwise stated and subject to growing season weather, our plants are grown sustainably and so rely on natural weather patterns and seasons to grow). Items are dispatched on a 24hr service, you will receive a shipping notification 24hrs prior to order arrival. If your order contains both in-stock and back-order products we will dispatch your order when all of the products are ready; if you would like to have the in-stock products delivered prior to the back-order products an additional delivery charge (£7.95) will apply and your order will be split and dispatched accordingly. Either place two separate orders on our website or contact us via email and we will assist you. Items that are on back-order in May or June will be delivered the following year in April to June (unless otherwise stated and subject to growing season weather and conditions).
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