We are exhibiting at a number of shows around the UK this year please see list below and follow us on Facebook,  Instagram and Twitter for the latest news and show updates.

CGS Flower Show

RHS Flower Show Cardiff – 17th Apr – 19th Apr 2020

Harrogate Spring Flower Show 23rd – 26th April 2020

RHS Malvern Spring Festival – 7th May – 10th May 2020

RHS Chelsea Flower Show 19th – 23rd May 2020

Gardening Scotland 29th – 31st May 2020

RHS Chatsworth 11 Jun – 14 Jun 2020

BBC Gardeners World Live Birmingham 18th- 21st June 2020

Blenheim Palace Flower Show – 26th – 28th June 2020

Woburn Abbey Garden Show – 27th – 28th June 2020

West Woodhay Garden Show 

RHS Hampton Court Palace Garden Festival 6th July – 12th July 2020

RHS Tatton Park – 22nd July – 26th July 2020

New Forest Flower Show

Shrewsbury Flower Show

Come visit us at any of the above shows to see our exciting display of peonies. We currently have the widest variety of rare and collectible peonies available for sale in the UK. Plant your very own Primrose Hall peony to grow and bring joy to your garden for decades to come.




Announcement for RHS Chelsea Flower Show 2020

Primrose Hall Peonies collaborates with award winning British Jewellery Designer Theo Fennell for RHS Chelsea 2020.

Alec White and the team at Primrose Hall Peonies are proud to announce they are working closely with British jeweller designer Theo Fennell on their RHS Chelsea exhibit for 2020

‘Treasure Every Moment.’

The joy of giving.

The surprise when you open a beautiful box to reveal an expression of love. The affection you feel when watching a child squealing with delight on a swing. The time to sit and enjoy a wonderful view. Being able to share it with a loved one. The anticipation of buds blooming. The delight when they do. Capturing the scent of a peony in the air. Falling in love for the first time. Feeling loved.

A treasure trove full of happy memories is everyone’s wish. Often, we may not realise a moment is special until it has passed. Live in the present, seize every opportunity to capture your special memories, that is the essence of pure luxury. Luxury is an experience.

Treasure every moment.

The thought, love and craftsmanship that is poured into creating an exquisite piece of jewellery is comparable to the love, care and attention it requires to nurture a peony to flowering maturity. The design and creation of a ring follows the journey of a growing peony and nurturing this exquisite plant to blooming maturity and exhibition quality. The gifting of jewellery just like the gifting of a gorgeous peony will call to mind beautiful memories or evoke feelings of love. The collaboration between Theo Fennell and expert peony grower Alec White for the RHS Chelsea Flower Show 2020 perfectly depicts this synergy.

‘Treasure Every Moment’ is a walk-through exhibit showcasing a bespoke, hand-made jewellery collection designed around peonies and made by British, award-winning designer, Theo Fennell. Luxury is not something that comes with a price tag; it is a moment in time and luxury is, like an exquisite piece of jewellery or the opening of a peony in early Summer, an experience one treasures. The exhibit will be innovative, exciting and interesting to visitors and will show a wide range of rare and unusual peonies, including from the National Collection of Itoh hybrids. Visitors will be able to view these rare and unusual breeds of peony with magnifying glasses allowing them to view every detail of these exquisite peony blooms up close discovering for themselves what makes these gorgeous plants so special.

The exhibit will also feature a British designed and crafted garden sculpture which will be modelled as an over-sized ring with swing seat and will include a video screen showing the evolution of the manufacturing/growing process from both the Jeweller’s and Grower’s perspective. The thought, love and craftsmanship that goes into creating an exquisite piece of jewellery is comparable to the love, passion and care required to nurture a peony to exhibition standard. The exhibit will celebrate British design, horticulture and craftsmanship..

“ I am thrilled to be working with an amazing British creative such as Theo Fennell on our Chelsea exhibit, this collaboration will bring peonies into a world they may not usually inhabit and that is very exciting. The focus on craftsmanship will highlight to the public the skill of master peony grower and master jeweller and highlight the synergy between the crafts. We are really proud to be working with a great British brand who we admire, the attention to detail is exquisite.” – Alec White

”Our Gallery, workshop and studio have been based in Chelsea for 40 years and it is our spiritual home. The RHS Chelsea Flower Show is one of the great local, jolly events and a cornerstone of the London season. As a company we have used flowers as an inspiration for years and my wife’s favourites are Peonies….so when Primrose Hall Peonies, the best Peony growers in the Kingdom asked us to partner with them at the show, it seemed a perfect fit. We are very excited to be partnering with them, designing some Peony inspired jewels and showing it at RHS Chelsea flower show and much looking forward to it. – Theo Fennell